10 STEPS FOR TAKING CONTROL OF WHAT YOU MUST WRITE ON THE JOB

from simple email to complex, team-generated reports

Access Your Best Writing Ever

10 STEPS FOR TAKING CONTROL OF WHAT YOU MUST WRITE ON THE JOB

HOW TO

· GENERATE THE BEST CONTENT

· INCREASE IMPACT THROUGH DOCUMENT DESIGN  

· COMPOSE EMPHATICALLY

When you must communicate important information in writing—from email to technical reports—you always ask two big questions:

• What should I say?
• How should I say it?

What You’ll Discover During This Day-Long Seminar

· The singular strategy that will help you develop content that keeps your readers interested and engaged

· The 7 systems that affect usefulness and readability

· A simple proven solution to ensure you never get writer’s block again

· Why traditional brainstorming is a waste of time for writers

· How to design a captivating reading experience for your audience

· A simple but powerful principle that enables you to deliver sentences that match how your readers’ brains are physically wired to understand information

· The secret to keeping your reader’s level of interest high and the level of effort low

· How to recognize and eliminate the “wordiness virus”

· Why the Transmission Model of Communication is a disaster for writers

· Whether there’s a comma before “and” in a series

This day-long seminar provides a user-friendly methodology based on a systems approach to communication that shows you how to develop useful, clear, concise print and electronic-media information for your readers. 

The High-Impact Writing Seminar teaches the new basics for writing in the digital age. 

Topics covered in this one-day course:

• The cutting edge concept of CUIng, which teaches you to see any document as a series of information clusters organized around the issue that’s important to your readers and all your readers’ pertinent question about that issue.
• The HOCs and LOCs (higher order concerns/lower order concerns) approach that defines 7 discrete systems that work together to affect the usefulness and readability of any document.
• The new technique of Question Factoring to help you generate useful content that will keep your readers’ level of interest high throughout your document
•  Document design principles that will keep your readers’ level of effort low.
• Simple paragraph management techniques to help you manage shape, point sentences, the known/new contract.
• Sentence construction techniques based on cognitive science research that show you how to make sentences your readers’ brain is physically wired to understand.
• Practical before/after examples from diverse sources: science, social science, business, finance, NASA, government reports.
• The structured review process that helps you review and edit your own and others’ writing more helpfully and more efficiently.

Fee

The fee for the one-day course is $350 per person ($300 early bird; $250 per person for groups of 3 or more). This fee includes a bound participant manual, a free copy of Lillywhite & Dungey's Mastering Workplace Writing and Mindful Writing at Work (200 page eBook). https://www.amazon.com/Mastering-Workplace-Writing-Harvey-Lillywhite/dp/0692520082

Learn more about our clients here.

The High-Impact Writing seminar is targeted to those who must write, review, and edit documents (from email to technical reports) for the interested but busy reader(s) who must quickly understand the message and what action should be taken.

• Technical Writers
• Engineers
• IT Professionals
• Finance and Budget Professionals
• Division Heads
• Project Leaders
• Document Reviewers

Here’s a partial list of clients who’ve found High-Impact Writing valuable:

• Army Research Labs (SLAD)
• Department of Defense
• Survice ENGINEERING COMPANY
• GAO (FOR OVER 30 YEARS)
• JMT Architectural/Engineering Co.
• Whiting Turner contracting
• Bendix

• NIH
• NASA
• KPMG
• AMERICAN INSTITUTES FOR RESEARCH

• DEPT. OF LABOR
• DEPT. OF STATE
• FEDERAL HIGHWAY ADMINISTRATION
• DEPT. OF HOMELAND SECURITY
• DEPT. OF EDUCATION
• DEPT. OF TRANSPORTATION
• HUD

• DEPT. OF AGRICULTURE
• DEPT. OF JUSTICE  
• UNDER-SECRETARY OF DEFENSE
• NAVAL AUDIT SERVICE
• Department of Legislative Services (MD)
• CITY OF TORONTO AUDITOR GENERAL'S OFFICE
• DC OFFICE OF BUDGET & FINANCE

• GOVERNMENT AUDIT TRAINING INSTITUTE
• LEGISLATIVE AUDIT OFFICES IN THE FOLLOWING STATES: CALIFORNIA, ARIZONA, GEORGIA, UTAH, LOUISIANA, MICHIGAN, MARYLAND, KENTUCKY, VIRGINIA, NORTH CAROLINA, VERMONT, WYOMING

What Participants Have Said About Lillywhite and Dungey's Seminars

• Great instructors, very engaging and helpful.
• Great instructor! The class never felt slow or boring and I learned some good tips that I will use in the future.
• Appropriate length of time to cover material at comfortable pace
• Without a doubt, the best instructor I have had. He made the content engaging and relevant. 
• They appeared incredibly confident in the subject matter, while also taking time to ask what we wanted to learn.
• Adaptive and engaging instructors.
• The instructors were fantastic! They clearly conveyed the subject matter and tied it into so many wonderful examples.
• They gave practical tips to use in writing. Very engaging facilitator.
• I enjoyed the variety of hands-on exercises, small group discussion, and large group discussion. The instructor did a great job of keeping the class engaging.
• This was a fantastic course. I liked the hands-on exercises and the instructor's examples.
• The instructor was very engaging and informative. He used examples to drive the point home.
• The instructor is a really good teacher. You can tell by how efficiently he covers material and still has time to address all of our concerns.
• Amazing! He made the class fun and interesting; time flew by.
• The instructors enriched the course materials with years of experience (and his enthusiasm for the subject). It was very well done.
• The teacher was amazing. He knew how to engage a classroom and he knew the logic of what we'd be thinking. He planned ahead and anticipated, and gave personal stories that made the course material come alive.
• I really appreciated the exercises we did and the practical knowledge about reports, how paragraphs are constructed using deductive reasoning. 
• The most important and relevant part was understanding more about writing the research questions, as I saw it much like "word smithing" earlier, but not understand more about the need to be precise and accurate.
• Detailed examples and exercises. Instructor was also fun and interesting.
• The instructors was engaging and knowledgeable. Concrete examples helped a lot.